This is a brilliant move by Nike. Not only are they exposing potential buyers to their new range of products, players are able to "learn" the characteristics of a wide range of Nike shoes because the game truly simulates characteristics of the shoes. You can also cusomtize your Nike iD shoes in the NBA 2K6 video game with the same options you have in real life!
"In standard gameplay mode, over 200 Nike athletes will be wearing their actual Nike shoes."
Finally, Nike can launch new product into the game to educate their buyers. There will be "unlock" codes that users can enter to "try out" the latest Nike products.
Next Nike will be doing market surveys in the video game before the products are manufacured.
Here is the link to the full article.
No comments:
Post a Comment