My Virtual Model has a grass roots community of people seeking to loose weight. I am putting together a photo gallery of people's blogs to help us understand what this community is all about.
From my observations so far, it is clear that people in this community want to go shopping, and do go shopping using My Virtual Model's virtual dressing rooms. Not only do they want to shop for plus size garments, but they also want to start shopping for smaller sizes based on progress towards their goal figure. This quote is from a blog that illustrates how people distinguish between plus size VDRs that offer clothing for Plus sizes, and regular VDRs that only offer smaller size garments. This shows how a "long term" relationship is valuable with these shoppers, and how MVM can develop a relationship and even help people return to shop as they approach their goal weight!
From blog http://blog.designedlykristi.com/?p=166
"The pics I pasted together from a site call My Virtual Model. These images came from the Prevention Magazine one, though I have played with all three of the "All Sizes" variety. I'm not quite [clear if all] of them would work for me, though once I hit my goal weight I'm home free and can use any of them. Thanks for all the kudos too! I really helps keep yourself motivated!"
In the quote above, the "All Sizes" reffers to how we categorize our VDR sites on our home site. Today, most of the VDRs are not under "All Sizes" but under "Regular sizes". The quote above illustrates the excitement about returning some time in the future to shop of all of the "Regular sizes" stores. If MVM could help people track their goal weight and remind them to return to MVM for shopping by developing a personal relationship with them, a significant and loyal community could be built. On the other hand, it looks like this community is so motivated that they will come back to go shopping even without any reminders from MVM!
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